PubConsent, the easiest way to integrate Google Consent Mode v2.

Learn more about Google Consent Mode v2

PubConsent Google Consent Mode Technical Docs


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Google Consent Mode v2

What is Google Consent Mode v2?

Google Consent Mode allows you to adjust how your Google tags behave based on the consent status of your users. It dynamically adapts, ensuring that your site's analytics and advertising efforts remain compliant with user consent preferences.

Seamless Integration:
Google Consent Mode v2 is automatically activated so you are ready to collect and signal valid user consent for Google services such as Google Analytics 4, Google Ads or gtag.
Improve conversions:
Google Consent Mode v2 retrieves conversion data from Google Ads for approximately 65% of clicks from users who decline consent. With more insights into your ad performance, you can truly optimize your advertising investments.
Intelligent behavior and conversion modeling:
Google Consent Mode v2 combines baseline probabilities and advanced machine learning to infer user behavior on your website, even without consent for marketing purposes.

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